Logotype vs wordmark download#
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Logotype vs wordmark plus#
The best wordmarks imbue a legible word with distinctive font characteristics, plus they can use a special typographic treatment.
Wordmark is a company name set in a stylized typeface. Similar to a lettermark, a wordmark logo is a font-based logo that focuses on a business name alone.
Logotype vs wordmark password#
Do not alter or attempt to recreate these elements in any way. Horizontal and vertical versions have been provided for more flexibility in use. As nouns the difference between logotype and wordmark is that logotype is a symbol or emblem that acts as a trademark or a means of identification of an institution or other entity, usually referred to as a logo while wordmark is (marketing) a logotype a standardized graphic representation of the name of a company or product used for purposes. You can choose to represent the design with color or in black and white. Because of the simplicity of these logos, typography and spacing are extra important. Wordmark logos are also called logotypes, and can include monogram logo variations for smaller spaces like social media profiles and favicons. Thats why logos can apply to organizations or movements as well. A logo mark is a graphic design or image, which may or may not have wordings. It’s a type of logo design that includes only the company name no symbols, mascots, or badges. These combinations are the most informal expressions of the brand and should be used in applications that don’t require the shield or formal seal such as social media logo fields. Once the company grows and becomes more established in the broader market, a mark can be added. A logo goes beyond business and marketing because its all about promoting brand recognition. These logotypes combine the monogram and wordmark in a flush-left configuration.
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